We can still love fashion and adopt a more sustainable approach to how we use and care for our clothes. There are small changes we can all make at home so our clothes are kinder to the environment.
Washing and tumble-drying our clothes puts the biggest stresses on the environment. Washing in cold water or at a 30º will help your clothes last longer and use less energy than washing at higher temperatures. Research has shown that every time we wash our synthetic clothing, tiny particles of plastic called microfibres – too small to be caught by conventional water treatment – are being washed into our water systems, ending up in rivers, lakes, and oceans. We recommend to wash your clothes only until absolutely necessary and using a laundry bag because it reduces fiber shedding and protects your clothes.
Opting for air-drying over tumble drying can also have a big impact. Tumble-drying is harmful to the fibers, it will make the clothes wear out more quickly, plus hang dry will save electricity, which is great for your pocket as well as the environment
When taking the clothes off the machine shake them slightly and hang them to keep the natural and easy look. Some of our clothes like our organic cotton gauze don’t require ironing.
Respecting the care label instructions can avoid washing disasters and keep your clothes in great condition.